How Shake Shack is transforming the drive-thru experience

August 09, 2022 00:07:11
How Shake Shack is transforming the drive-thru experience
First Bite
How Shake Shack is transforming the drive-thru experience
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Hosted By

Holly Petre

Show Notes

Shake Shack is betting big on its drive-thrus. With a 10.1% rise in same-store sales falling below analysts’ low- to mid-teens predictions, the chain is struggling to find its footing as the segment leader it once was.

 

One thing it hopes will bring it back is drive-thru units situated in suburban areas, a relatively new market for Shake Shack.

 

The six already-opened drive-thrus have outperformed current average weekly sales per restaurant by about $6,000.

 

The chain also announced a price raise in the mid-fourth quarter of 5-7%, the second price hike this year following one in March. CEO Randy Garutti still believes Shake Shack has the competitive edge among its better-burger competitors, however, even with the price hikes.

 

NRN senior food and beverage editor Bret Thorn has more on the earnings.

 

Plus, catch up on all the top news of the day with our daily news recap at the beginning of each episode.

 

Be sure to subscribe to First Bite wherever you get your podcasts or on CastosSpotify, or Apple Podcasts.

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